It is now November; this is not a drill! Christmas and Holiday items are replacing the Halloween candy and décor on the store shelves and it’s time to get your business geared up for the 2019 Holiday Season.
This means it’s time to map out your holiday Social and Digital Media marketing game plan.
Push your products to the top of the list and keep your registers ringing with these 6 tips.
1. Create a Special Offer on Facebook
94% of holiday consumers’ purchasing decisions are based on discounts and 74% of shoppers make buying decisions based on what they see on Social Media. Give these consumers what they want, provide information on your products on Facebook and create a special offer for your followers.
2. Share Relevant Holiday Information
Provide information your followers may find useful. Make your account the source of information for all things holiday related. Share recipes, holiday traditions, holiday decorating ideas and more. Share shipping information, not just for your products but in general, offer the USPS, UPS, or FedEx shipping deadlines. Share gift ideas from your storefront, or share other gift giving tips.
Providing information your followers are interested in means that they will engage with your updates, the more they engage with your updates the more they see your updates, so when you do share product-related information they are likely going to see it in their News Feeds.
3. Provide Thanksgiving Weekend Specials
The Thanksgiving weekend is the official kick-off for the Holiday Season, consisting of Black Friday, Small Business Saturday and Cyber Monday. Capitalize on these days with your own special offers.
More than 165 million people shopped over the 5-day Thanksgiving to Cyber Monday span in 2018.Thus, you can’t go wrong with setting up a special offer or posting updates about special offers for these specific days. Capitalize on the hashtags for Black Friday, Small Business Saturday, Cyber Monday, etc.
4. Offer Online Printable Gift Certificates
Gift Certificates are a popular item for many during the holidays. 72% of Americans have given a gift card as a gift. While reaching these individuals is great, there is an even better reason to provide an online, printable gift certificate.
Providing these printable certificates could reap additional sales you did not anticipate. 30% of shoppers wait until the last week to do their Christmas shopping. Offering an online gift certificate that people can get immediately increases the likelihood that these last-minute shoppers will purchase from you
5. Get Festive with Advertising
If you regularly run ads on Facebook (which you should be) it’s time to start updating these ads to reflect the season. Be sure to use the holidays to share sales or the special offers for products you want to sell. Be sure to hit on the big sales days and make sure your products reflect gift giving opportunities.
6. Send Special Offer Emails
59% of respondents say marketing emails influence their purchase decisions. Take advantage of your email list and send out special offers via email. Send reminders for sales and promotions occurring online or in-store. Share coupons and special offers. Showcase products and special pricing. 99% of consumers check their email every day.
It’s time to deck the halls and get in the spirit to sell. There is no better way to reach your consumers this holiday season than Social Media. It’s where your shoppers are and you need to be there too, being there with relevant sales, specials, offers and useful information will propel your business to the top of the Nice List and will hopefully keep your registering ringing. Happy Holidays!