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In addition to handling the Marketing Operations at TWP Marketing, I have a side-hustle. I crochet, a lot, so much that 2 years ago I...
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laurathewordpro
- Sep 1, 2021
- 2 min
5 TIPS TO PREP FOR THE 2021HOLIDAY SHOPPING SEASON
School is in session (or will be very soon for some!) It’s September and it’s T-Minus 3 months until the 2021 Holiday Shopping Season...
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![July 4th Consumer Behavior in 2021 [INFOGRAPHIC]](https://www.thewordpro.com/wp-content/uploads/2021/06/untitled-infogr_6857401-1.png)
laurathewordpro
- Jun 24, 2021
- 1 min
July 4th Consumer Behavior in 2021 [INFOGRAPHIC]
To say that everything changed and was different in 2020 is an understatement. But the horizon is visible again and 2021 is gearing up...
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laurathewordpro
- Apr 13, 2021
- 2 min
Consumers Favor Local Business
According to the US Census Bureau, there are 30.7 million local businesses in the United States. A study of over 6,000 local online US...
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laurathewordpro
- Feb 16, 2021
- 1 min
Marketing Minute: Why People Follow Businesses on Social Media
57% to learn about new products or services 47% to stay up to date on company news 40% to learn about promotions or discounts 40% to be...
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laurathewordpro
- Feb 8, 2021
- 3 min
5 Things We Learned Doing Business During COVID-19
2020 was a crazy year and 2021 is still a bit nuts. Pandemics tend to make things rough and the past 11 months have been, well, rough!...
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laurathewordpro
- Jul 21, 2020
- 2 min
Consumer Behavior is Shifting, Businesses Need to Make Changes
The COVID-19 pandemic has changed the landscape of our world. From the way we work, the way our children attend school, the way...
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laurathewordpro
- Jun 17, 2020
- 3 min
UPDATE: FOUR Reasons You Should Incorporate TikTok into your Marketing Strategy
UPDATE 06/17/20: Tik Tok user @singkirbysing posted a video to her account on Tuesday, June 16 about the derogatory use of a former slave...
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laurathewordpro
- Jun 17, 2020
- 2 min
6 Tips to Navigate Marketing in 2020
Life has been crazy these past few months, feels like everything has been turned upside down and inside out. Keeping your businesses...
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laurathewordpro
- Feb 14, 2020
- 2 min
Valentine’s Day in the U.S.
Valentine’s Day happens every year on February 14th, it is considered the most romantic holiday of the year. The actual history of...
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laurathewordpro
- Jan 31, 2020
- 2 min
Is Super Bowl Advertising Worth It?
Sunday, February 2 is the day of the big game, the Super Bowl. While it is a big day for the NFL and the San Francisco 49ers and the...
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laurathewordpro
- Dec 9, 2019
- 6 min
Beware of the Website Design Scam
No matter how savvy you think you are, you still need to be on the lookout for scammers. Think it could never happen to you, that you...
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laurathewordpro
- Dec 4, 2019
- 2 min
Black Friday Outpaces Cyber Monday Sales
Online shopping outpaced Cyber Monday sales on Black Friday, but Black Friday also saw more online shoppers than in-store shoppers in...
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laurathewordpro
- Nov 14, 2019
- 1 min
Marketing Minute: Holiday Shopping Spend 2019
60% of consumers plan to spend more than half of their holiday shopping online. In 2018, holiday shoppers increased online spending by...
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laurathewordpro
- Nov 4, 2019
- 2 min
Small Business Saturday Promotions for Your Business
November 30, 2019 is the 10th Annual Small Business Saturday, sponsored by American Express Open. A shopping tradition that “brings...
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laurathewordpro
- Nov 1, 2019
- 3 min
6 Tips to Keep the Registers Ringing This Holiday Season
It is now November; this is not a drill! Christmas and Holiday items are replacing the Halloween candy and décor on the store shelves...
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laurathewordpro
- Oct 30, 2019
- 2 min
4th Annual Halloween by the Numbers – 2019
It’s that time of year again, our 4th annual Halloween by the Numbers! Each year the National Retail Federation conducts a study on what...
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laurathewordpro
- Aug 19, 2019
- 2 min
Marketing, Advertising, and Branding: Understanding the Difference
Many people think advertising and marketing are the same thing, while marketing can generate sales it is not “advertising.” Branding is...
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laurathewordpro
- Aug 7, 2019
- 2 min
The Pros and Cons of Yelp
Do you have a Yelp profile? Do you have Yelp reviews? Do you get constant calls and emails from Yelp Sales Reps offering help to “boost...
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