Marketing Minute: Why People Follow Businesses on Social Media
57% to learn about new products or services
47% to stay up to date on company news
40% to learn about promotions or discounts
40% to be entertained
34% to be educated
32% to connect with people similar to them
32% to be inspired
21% to communicate with the brand
18% to communicate with people different from them
Source: Sprout Social
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