Marketing Minute: Why People Follow Businesses on Social Media

1. 57% to learn about new products or services

2. 47% to stay up to date on company news

3. 40% to learn about promotions or discounts

4. 40% to be entertained

5. 34% to be educated

6. 32% to connect with people similar to them

7. 32% to be inspired

8. 21% to communicate with the brand

9. 18% to communicate with people different from them

Source:  Sprout Social

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