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Visual Marketing and the Importance of Video

If content is king, then video is queen.  Video is an important piece of all marketing strategies. In fact, 60% of marketers currently use video in their marketing campaigns with 73% planning to create even more video content in the future.  (Social Media Examiner)

Here are a few more compelling reasons to use video in your marketing plan:

  1. Video is projected to make up 80%of total web traffic this year (Cisco).

  2. Conversion rates are boosted by 86% when there is a video on a landing page (CrowdRiff).

  3. 25% of consumers say that they don’t find a company nearly as appealing as others if they don’t have a video (Animoto).

  4. Articles that contain video content reportedly get 300% more inbound links than video-less posts (KissMetrics).

  5. Email with video has a possible 300% increase in click-through rates (Cisco).

  6. 74% of consumers are more likely to purchase a product after watching a demo video about the product (Cisco).

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