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UGC - User Generated Content

User-Generated Content (UGC) refers to any form of content—text, images, videos, reviews, and more—created by consumers or users of a product or service, rather than by the brand itself. This type of content is typically shared on social media platforms, review sites, and other digital channels, providing genuine and authentic insights into the user experience. UGC has become a powerful tool for brands to build trust, engage with their audience, and drive conversions.

UGC increases conversions by 161% when included on e-commerce product pages.

In today's digital landscape, consumers crave authenticity and trustworthiness. Traditional advertising is often met with skepticism, while UGC offers an unfiltered and genuine perspective on a brand's products or services. When potential customers see real people sharing their experiences, they are more likely to trust the brand and make a purchase. UGC not only enhances credibility but also fosters a sense of community and loyalty among customers.

Our UGC Services

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We offer a comprehensive suite of UGC services designed to help your brand harness the power of authentic user engagement.

 

Our services include:

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·Content Curation and Management

·Social Media Integration

·Content Marketing Campaigns

·Review and Testimonial Management

Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.

CASE STUDY 2025

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Analytics/Insights:​

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  • Video Run – 37 Days

  • Unit Cost - $40.00

  • Units Sold – 163

  • Video Sales Revenue - $4,713.72

  • Video Views – 219,915  

  • Product View – 172,499

  • Product View Click Through to Shop – 4,066

 84% of millennials and 70% of baby boomers say user-generated content on a company website influences their purchases.

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At TWP Marketing, our comprehensive digital marketing solution covers it all.  From content management and outreach to web development and design, we ensure your business goals are not just met but exceeded. Tailored solutions to maximize the value we bring to your business.

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