laurathewordproFeb 20, 20232 minHow Do Reviews Impact Consumer Behavior?Reviews allow consumers to feel able to trust a business, they are a useful tool for influencing consumers’ decisions. Companies with...
laurathewordproApr 20, 20212 minManaging Your Business’ Google ReputationHow Important are Google Reviews? Google reviews are crucial for small local businesses. The larger companies, i.e., Starbucks, Wendy’s,...
laurathewordproJan 13, 20202 min3 Tips for Successful Reputation ManagementReputation Management is the “influencing and controlling of an individual’s or group’s reputation.” Originally more of a public...
laurathewordproSep 25, 20193 min6 Tips for Successful Social SellingSocial Selling: Using Social Media to interact directly with sales prospects by providing value through thoughtful content and question...