Reviews allow consumers to feel able to trust a business, they are a useful tool for influencing consumers’ decisions.  Companies with numerous negative reviews are limiting the potential for new customers without even knowing it. Consumers & Online Reviews 94% of consumers are more likely to use a business that has positive reviews. 92% of consumers are less likely to use a business that has negative reviews. 79% of consumers trust online reviews as much as personal recommen

93% of customers read online reviews before buying a product. 91% of 18–34-year-olds trust online reviews as much as personal recommendations, 87% of consumers read online reviews for local businesses in 2020 Only 48% of consumers would consider using a business with fewer than 4 stars Importance of Online Reviews/Testimonials Online reviews are important to the success of any business.  This feedback helps businesses to determine where they can improve, but it also helps con

How Important are Google Reviews? Google reviews are crucial for small local businesses.  The larger companies, i.e., Starbucks, Wendy’s, Target, etc. have the luxury of not worrying about reviews.  People aren’t researching Starbucks to see if they want to get their morning coffee there. Smaller Local Businesses do not have the benefit of being an international brand, thus online reviews and word-of-mouth are important for building your business. 93% of US consumers searched

“Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual’s expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word-of-mouth marketing, but it doesn’t rely strictly on explicit recommendations.” (Marketing Schools) 53% of Americans consider product reviews and ratings as the most crucial attribute of the online shopp

Do you have a Yelp profile? Do you have Yelp reviews? Do you get constant calls and emails from Yelp Sales Reps offering help to “boost your visibility” on Yelp? If you have wondered if it’s worth it or not, you need to judge for yourself. What is Yelp Yelp is a business directory service and crowd-sourced review form designed to help local businesses by publishing crowd-sourced reviews about businesses. (Wikipedia) Allowing consumers to view reviews and make purchasing decis