How Do Reviews Impact Consumer Behavior?
Reviews allow consumers to feel able to trust a business, they are a useful tool for influencing consumers’ decisions. Companies with numerous negative reviews are limiting the potential for new customers without even knowing it. Consumers & Online Reviews 94% of consumers are more likely to use a business that has positive reviews. 92% of consumers are less likely to use a business that has negative reviews. 79% of consumers trust online reviews as much as personal recommen