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How Do Reviews Impact Consumer Behavior?
Reviews allow consumers to feel able to trust a business, they are a useful tool for influencing consumers’ decisions. Companies with...
laurathewordpro
Feb 20, 20232 min read
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Dealing with Negative Reviews
93% of customers read online reviews before buying a product. 91% of 18–34-year-olds trust online reviews as much as personal...
laurathewordpro
Sep 13, 20212 min read
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Managing Your Business’ Google Reputation
How Important are Google Reviews? Google reviews are crucial for small local businesses. The larger companies, i.e., Starbucks, Wendy’s,...
laurathewordpro
Apr 20, 20212 min read
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Three Ways to Use Influencer Marketing Without Paying for a Celebrity
“Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market...
laurathewordpro
Dec 19, 20193 min read
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The Pros and Cons of Yelp
Do you have a Yelp profile? Do you have Yelp reviews? Do you get constant calls and emails from Yelp Sales Reps offering help to “boost...
laurathewordpro
Aug 7, 20192 min read
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