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2022 Social Media Statistics You Need to Know

  • Over the past 12 months, the number of active social media users increased by more than 400 million, an addition of 9.9% for the total number to reach 4.55 billion.

  • The average daily user spends 2 hours and 27 minutes using social media.

  • 6 out of 10 people on the planet have a social media account.

  • 45% of internet users research products on social media.


  • Facebook is still the most used social network.

  • 98% of Facebook users access the site with a mobile device.

  • Video ads perform better than any other ad format on Facebook.


  • Instagram is the 4th most used social media platform.

  • 90% of Instagram users follow a business profile.

  • 83% of Instagram users use the site to discover new products and services.

  • Engagement rates on Instagram are significantly higher than on Facebook.

  • Instagram’s advertising audience grew over 20% in the past 12 months.


  • 42% of all registered Twitter users access the site daily.

  • Tweets that use more than two hashtags might experience 17% less engagement.

  • Tweets that only include a couple of hashtags have a 55% higher chance of being retweeted by someone.

  • Based on research from Twitter, ads that don't include hashtags get 23% more engagement.

  • Research shows that tweets with hashtags receive 100% more engagement. Using hashtags with tweets increases their engagement by 100% for the individual and 50% for a brand.


  • YouTube is the second largest search engine globally.

  • YouTube accounts for more than 25% of total worldwide mobile traffic.

  • More than 1 billion hours of video content is viewed daily.


  • For B2B businesses, LinkedIn is the top paid and organic social channel.

  • 82% of B2B markers find the greatest success on LinkedIn.

  • Almost 46% of social media traffic to a company's website comes from LinkedIn.

  • LinkedIn's advertising audience reach has grown by 8.8% over the past 12 months.


  • Pinterest stands 14th on the list of the world's most 'active' social media platforms.

  • The total number of people that use Pinterest every month decreased by around 10 million (-2.2%) in the last three months.

  • Today, 5.6% of all the people on Earth use Pinterest.

  • More than 70% of Pinterest users are female.


  • TikTok was the most downloaded App in 2021.

  • TikTok ranks 7th in the list of the world’s most active social media platforms.

  • TikTok reached over 1 billion users in September 2021, and it took less time to reach this milestone than Facebook did.

  • Most TikTok users are looking for funny/entertaining content.

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