2022 Social Media Statistics You Need to Know
Over the past 12 months, the number of active social media users increased by more than 400 million, an addition of 9.9% for the total number to reach 4.55 billion.
The average daily user spends 2 hours and 27 minutes using social media.
6 out of 10 people on the planet have a social media account.
45% of internet users research products on social media.
FACEBOOK STATISTICS 2022
Facebook is still the most used social network.
98% of Facebook users access the site with a mobile device.
Video ads perform better than any other ad format on Facebook.
INSTAGRAM STATISTICS 2022
Instagram is the 4th most used social media platform.
90% of Instagram users follow a business profile.
83% of Instagram users use the site to discover new products and services.
Engagement rates on Instagram are significantly higher than on Facebook.
Instagram’s advertising audience grew over 20% in the past 12 months.
TWITTER STATISTICS 2022
42% of all registered Twitter users access the site daily.
Tweets that use more than two hashtags might experience 17% less engagement.
Tweets that only include a couple of hashtags have a 55% higher chance of being retweeted by someone.
Based on research from Twitter, ads that don't include hashtags get 23% more engagement.
Research shows that tweets with hashtags receive 100% more engagement. Using hashtags with tweets increases their engagement by 100% for the individual and 50% for a brand.
YOUTUBE STATISTICS 2022
YouTube is the second largest search engine globally.
YouTube accounts for more than 25% of total worldwide mobile traffic.
More than 1 billion hours of video content is viewed daily.
LINKEDIN STATISTICS 2022
For B2B businesses, LinkedIn is the top paid and organic social channel.
82% of B2B markers find the greatest success on LinkedIn.
Almost 46% of social media traffic to a company's website comes from LinkedIn.
LinkedIn's advertising audience reach has grown by 8.8% over the past 12 months.
PINTEREST STATISTICS 2022
Pinterest stands 14th on the list of the world's most 'active' social media platforms.
The total number of people that use Pinterest every month decreased by around 10 million (-2.2%) in the last three months.
Today, 5.6% of all the people on Earth use Pinterest.
More than 70% of Pinterest users are female.
TIKTOK STATISTICS 2022
TikTok was the most downloaded App in 2021.
TikTok ranks 7th in the list of the world’s most active social media platforms.
TikTok reached over 1 billion users in September 2021, and it took less time to reach this milestone than Facebook did.
Most TikTok users are looking for funny/entertaining content.