top of page

2023 Top 10 Digital Marketing Trends (So Far!)

Updated: Jun 20, 2023

1. Video Content

The popularity of video content continues to rise, with platforms like TikTok, Instagram Reels, and YouTube providing opportunities for brands to create engaging video content.

2. Stories Format

The Stories format, pioneered by Snapchat and later adopted by Instagram, Facebook, and WhatsApp, has gained significant traction. Brands are leveraging this format to share behind-the-scenes content, product demos, and limited-time offers.

3. Influencer Marketing

Collaborating with influencers who have a large and engaged following on social media platforms to promote products or services.

4. User-Generated Content (UGC)

Encouraging users to create and share content related to a brand or product. UGC helps build brand authenticity, trust, and engagement.

5. Social Commerce

Integrating e-commerce functionalities directly into social media platforms. This allows users to discover, browse, and purchase products without leaving the platform.

6. Augmented Reality (AR)

AR filters and effects have become popular on platforms like Instagram and Snapchat. Brands are leveraging AR to create interactive and immersive experiences for users.

7. Personalization

Delivering personalized content and experiences based on user preferences and behavior. This can include targeted ads, personalized recommendations, and tailored messaging.

8. Live Streaming

The ability to broadcast live video on platforms like Facebook Live, Instagram Live, and YouTube has gained popularity. Brands are using live streaming to host Q&A sessions, product launches, tutorials, and behind-the-scenes glimpses.

9. Messaging Apps

Brands are leveraging messaging apps like WhatsApp, Facebook Messenger, and WeChat to engage with customers through chatbots, customer support, and personalized messaging.

10. Social Listening

Monitoring social media conversations and mentions to gain insights about customer opinions, sentiment, and trends. This helps brands understand their audience better and respond to their needs.


Are you on trend? If not, give the team at TWP Marketing a call and we can help you get trendy and achieve success with your online marketing strategies.

Recent Posts

See All


bottom of page