Regardless of the size of your business deciding who will handle your digital marketing needs is a standard question.
Digital Marketing encompasses the Social Media, Reputation Management, Email Marketing, Video Marketing, SEO, blogging, generally all online related marketing.
There are benefits to having someone in-house handle your digital and social marketing needs, but overall it may be a wiser decision to outsource.
Here are 3 reasons why outsourcing makes sense.
1. Outsourcing Makes Cents
Seriously though, outsourcing does save your business in the long run. Hiring staff usually requires a somewhat steep salary. The national average salary for a Digital Marketer is $60.414, and the average salary for a Digital Marketing Manger is $99,914. Not to mention the health benefits, vacation, sick pay, unemployment insurance, workers’ comp insurance, etc.
Not to mention the costs involved with advertising, print marketing, mailers, PPC, etc.
Outsourcing Digital Marketing with an experienced and reputable agency can cost anywhere from $1,000 to $20,000 monthly, depending on the level of services you need and the advertising you want to pursue.
Overall, outsourcing is much more budget friendly.
2. Higher Level of Expertise
Most small to mid-sized businesses are not able to appeal to the higher-level talent, which results in a more entry-level marketer.
However, agencies employ marketers who have devoted their careers to advancing their knowledge in the area of Digital Marketing as well as continually researching trends and changes.
Bottom-line, agencies offer higher-level, more experienced talent at a fraction of the price of a full-time Marketer.
3. Easier to Manage
Let’s face it, you are busy. You have a business to run, staff to manage, sales to make, you don’t have time to worry about the marketing strategy or the minutia of the daily management.
Outsourcing takes the marketing department out of the building and out of the way. Allowing you to focus on your responsibilities.
That said, it is important to keep an open line of communication with the outsourced team. Monthly or weekly meetings (either in-person or via phone) are necessary to make sure everyone is on the same page and goals are being met or worked toward.
Why Outsourcing is Best
Outsourcing will save you money and provide a more experienced marketing team that works when necessary and doesn’t waster your time or your money.
While each situation may have its own unique needs, outsourcing can help you determine what will work best and give you more bang for your buck.
Outsourced Marketers run your campaigns so you can run your business.