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It’s Time to Take TikTok Seriously

TikTok is a video-sharing app that allows users to create and share short-form videos on any topic. It’s mainly mobile-based, although you can still watch TikTok videos using the web app. The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music.

Currently, TikTok is available in over 150 countries, it has over 1 billion (with a ‘b’ billion) users and has been downloaded over 210 million times in the United States.

The targeted demographics TikTok caters to is anyone between the ages of 13 and 60.

TikTok has recently begun beta testing live shopping in the app. Additionally, they are testing an in-app checkout system.

Here are a few more 2023 statistics that show how important TikTok is right now.

TikTok Usage

  • TikTok users spend an average of 95 minutes (1 ½ hours) in the app per day.

  • TikTok users open the app around 8 times per day.

  • TikTok has around 138 million active users monthly in the US.

  • The US has the largest TikTok audience of any other country.

  • 60% of users are female.

  • 40% of users are male.

  • 29% of the 1 billion US users access the app daily.

TikTok for Business

  • TikTok SEO is significant, with tens of millions of searches per day.

  • TikTok is the most engaging social media platform, with an average engagement rate of 4.25% (Instagram is second with 0.6% average engagement rate.)

  • Ad campaigns start at $50 per day with no long-term commitment.

  • TikTok’s global ad revenue has passed both Twitter and Snapchat revenue combined.

  • 18% of marketers are currently using TikTok (leaving a large opening for marketing and advertising opportunities.)

TikTok Top Business Stats to Know

  • 55% of TikTok users have bought something after seeing the brand on the app.

  • 50% of TikTok users have bought something after watching a TikTok Live.

Opportunities for Businesses on TikTok

With over half of the TikTok users purchasing something after seeing a brand on the platform, creating a consistent presence on the platform makes sense. Adding TikTok to your marketing strategy will be a benefit to your bottom-line.

Need Help?

The team at TWP Marketing has been helping businesses across the country with reputation management, we can help your business. Contact us for more information.



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