Social Media Marketing and Advertising are crucial for any business to grow and succeed in the world today. Leveraging social marketing strategies will benefit any size business, in any location, of any size, and in any industry.
However, social media is particularly beneficial for Small Businesses interested in a perfect option for marketing online. Using social media to market and advertise will:
1. Reduce Overall Marketing/Sales Expenses
A dedicated Marketing Department requires a hefty budget. However, hiring a freelance marketer or small agency to handle all online marketing and advertising is a budget-friendly option.
Additionally, advertising on Social Media platforms is typically very cost-effective for most businesses. Depending on your location, industry and consumer demographic Social Media Ads are a very smart way to advertise on a budget.
2. Increase Organic Website Traffic
Not only do most Social Media updates provide SEO, but they also have audiences that may click through to your website. Providing enough interested content that directs potential consumers to your website will boost website traffic and improve SEO.
3. Provide Online Visibility
According to Pew Research Center in a 2021 study:
84% of US adults aged 18 to 20 use social media.
81% of US adults aged 30 to 49 use social media.
73% of US adults aged 50 to 64 use social media.
45% of US adults age 65 and above use social media.
Social Media usage is integrated into most people’s daily lives these days. Thus, social media provides an excellent way to establish your business online, improving online visibility. Using several different Social Media platforms can also potentially introduce your business to a new group of consumers.
4. Establish and Manage Online Reputation
People aren’t just using social media to see family photos or share updates on their kids. They are using social media to find businesses for services and products they need and want. These consumers are also sharing information about businesses they have used on social media. So, whether you are using social media or not, your customers probably are too. Social media doesn’t just help you establish your online business reputation and showcase positive reviews and comments, it also helps you to manage what is being said about your business.
5. Showcase Business Benefits
Social Media is a fantastic platform to showcase products and services. There are built in audiences of varying demographics for each Social Media Site. Using these sites to share product information, reviews, customer testimonials, service awards, etc. is a great way to communicate the benefits of your business.
Make a Plan
While a comprehensive Marketing and Advertising strategy is the best way to build a business, it can be extremely pricey. However, focusing on Social Media Marketing and Advertising is a terrific way to keep costs down while managing your budget.
Need help? The team at TWP Marketing has been helping businesses with Social Media Marketing since its beginning in 2009. Let us help your business generate leads and grow your revenue stream with digital media.