46% of all search on Google are for local businesses. Customers are searching for services and products in their area and they turn to search engines for help.
Incorporating local SEO into your overall marketing plan is an excellent strategy. Ensure your business will show up when people are looking for your services/products.
72% of consumers conducting a local search visited a store within 5 miles.
88% of searches for local businesses on a mobile device call or visit that business within 24 hours.
18% of local mobile phone searches led to a purchase within a day.
In the past 2 years there has been a 900% increase of “near me” or “close by” searches online.
Local SEO Defined
Local SEO is optimization that makes your business more visible on search engines. This allows your business to be found by people in a specific region or area. Local SEO is useful for companies that serves people face-to-face in a specific location. Businesses that benefit most from Local SEO are HVAC companies, plumbers, medical facilities, local stores, cleaning companies, etc.
To leverage Local SEO, businesses need to understand that clients are searching for localized terms including:
Business type “Near Me”
Businesses in “(city name)”
Businesses “Close by”
8 Quick Ways to Improve Local SEO
Claim your busines on Google My Business.
Optimize your Google My Business Profile.
Post Content to your Google My Business Page.
Add location pages to your website (city, area, region, etc.)
Use local keywords when creating content (posts, blogs, webpages, etc.)
Optimize your website for mobile.
Use high-quality backlinks.
List your business in online directories.
Need Help?
Our team has been helping local businesses across the country with Local SEO. We can help your business leverage the tools necessary to establish and improve your Local SEO and get your business found.
Source Information: HubSpot Local SEO Stats