Updated: Aug 2, 2022
If you are considering outsourcing your Digital Media Marketing and you aren’t sure where to start or how much to pay it can be very confusing.
Pricing for Digital Media Marketing services can vary drastically. Beware the company that charges to little and avoid the companies that drain your budget.
Here is a quick guide to the cost of Digital Marketing services in 2022, aim for a company that can provide samples, share results, and that falls within your budget.
Social Media Marketing
Consumers are six times more likely to make a purchase from a product page that includes pictures from social media.
Social Media may be free to use, but if you want to use it to market effectively hiring an expert is the best option for success.
Running a Social Media Marketing campaign can range anywhere from $1,000 a month to $10,0000 a month. Depending on the number of Social Media platforms used, frequency of updates, graphic design work required, account monitoring, etc. It is more than just posting a photo or using hashtags.
If you are a smaller business, with a localized consumer base using 1 to 4 Social Media platforms expect to pay around $2,000 to $4,000 per month.
Social Media Advertising
Running ads continues to be a failsafe way to increase your brand awareness. 50% of adult internet users say that when brands use their data in advertising, it helps them discover and find products and services that interest them.
Advertising on social media is extra. Hiring an agency to manage your Social Media Marketing typically includes advertising management, however the cost of actually running ads on the platforms is extra. Monthly ad costs depend on where you are advertising (local or national, or international) whether you are targeting specific individuals or canvasing an area based on demographics. Costs can range anywhere from $5.00 per day up to $10,000 per day.
In our experience, local advertising typically does best with around $10.00 per day. Of course, the more you spend the better results you will have.
59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention.
Depending on the size of your audience, the email marketing platform used and working with an Digital Marketer, the average email campaign can cost around $300 to $500 per month. Sending more email campaigns, growing the database of recipients and the type of email sent (html or straight text) the price can be more or it could be a bit less.
77% of Internet users regularly read blog posts.
Blogs are one of the best ways to drive more traffic to your website, increasing your search engine optimization. Fresh content published to your website more often is another great way to improve your search engine optimization efforts and increase the likelihood your website will rank higher on search engines.
Blog writing services can range anywhere from $5 a blog (poorly written blog) to upwards of several hundred dollars.
A reputable blog writer, providing a minimum of a 300-word blog published to your website will charge around $150 to $300 per blog.
Determining Your Budget
Deciding what to spend on Social Media Marketing depends on a few factors, how big is your business, are you targeting a local or national audience, your business goals, etc.
In 2016 most companies spent an average of 11.7% of their total marketing budgets on social media and the average daily spend for Social Marketing is $200 to $350 per day ($73,000 to $127,750).
This may be a bit out of reach for some smaller businesses, but if you are looking to increase your customer base, reach new customers, and grow your business, consider outsourcing your Social Marketing and Advertising to a professional and invest some of your budget, the return on the investment will be worth it.
Get Started with an Agency
If you are ready to take your Digital Marketing and Advertising to the next level and you are ready to spend your budget, give the professionals at TWP Marketing a ring. We have been helping small to mid-sized businesses across the country with their Digital Media Marketing and Advertising with proven results. Let us help your business!