“The term “blog” is short for “weblog,” which refers to an online journal. Blogs began as personal mini sites that people used to record their opinions, stories, and other writings as well as photos and videos.”
Blogs vs. Websites
Websites are typically several pages linked together via a home page. They are divided into topical sections and visitors navigate through a menu to find the information they are seeking. Website content is static and not usually updated daily.
Blogs are based on timely updates and tend to be updated frequently. Moving through the blog topics is not a typical behavior, as the topics covered in the blogs are timely and can become outdated more quickly.
Blogging Makes a Difference
Marketers prioritizing blogging are 13 times more likely to see a positive return-on-investment (ROI).
B2B marketers using blogs get 67% more leads than those who do not.
36% of people prefer list-based headlines.
Websites with a blog tend to have 434% more indexed pages.
The average word count of top-ranking content (Google) is between 1,140 to 1,285 words.
Companies that blog receive 97% more links to their websites.
Blogs have been rated as the 5th most trusted source for accurate online information.
One in ten blog posts are compounding, meaning organic search increases their traffic over time.
Using statistics in blog posts improves consumer trust.
Titles with 6-13 words attract the highest and most consistent amount of traffic.
Blogs for business are used to promote products or services. Blogging also allows businesses to showcase their expertise in their industry.
A good bit of advice for blogging for business is to keep your blogs lighthearted, interesting, informative and make getting the audience involved, engaged, and interested.