Digital Media Statistics Businesses Should Know in 2022



  • Businesses that post on LinkedIn weekly see engagement increase by 2 times.

  • Tweets containing a GIF get 55% more engagement.

  • 63% of customers expect that businesses will offer customer service through their social account.

  • Facebook has over 10 times higher rate of engagement with businesses than other social platforms.

  • 200 million social media users visit at least one business profile very day.

  • 130 million social media users engage with shopping posts monthly.

  • 55% of consumers learn about new brands or businesses on social media.

  • 78% of consumers are more willing to buy from a company after a positive social experience.

  • 71% of consumers that had a positive experience with a business on social media will recommend the business to their social contacts.

  • 76% of internet users access social media to conduct product research.

  • 52% of all brand/business discovery online comes from social media.

  • Brand familiarity (seeing a brand or business online) influences 80% of customer to make a purchase.

  • On average, email marketing has a 4400% ROI.

  • 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions.

  • Customer testimonials and case studies are considered the most effective content marketing tactics.

  • Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.

  • Nearly 70% of online consumers look at a product review prior to making a purchase.

  • Content marketing costs 62% less than traditional marketing and generates 3x as many leads.

  • Organizations that prioritize blogging achieve 13x the ROI of those that don't.

  • 60% of people purchase a product after reading a blog post about it.

  • On average, using videos on landing pages increases conversions by 86%.

  • When information is paired with images, people retain 65% of the information, rather than 10% without.

  • Product videos can increase purchases by 144%.


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