Businesses that post on LinkedIn weekly see engagement increase by 2 times.
Tweets containing a GIF get 55% more engagement.
63% of customers expect that businesses will offer customer service through their social account.
Facebook has over 10 times higher rate of engagement with businesses than other social platforms.
200 million social media users visit at least one business profile very day.
130 million social media users engage with shopping posts monthly.
55% of consumers learn about new brands or businesses on social media.
78% of consumers are more willing to buy from a company after a positive social experience.
71% of consumers that had a positive experience with a business on social media will recommend the business to their social contacts.
76% of internet users access social media to conduct product research.
52% of all brand/business discovery online comes from social media.
Brand familiarity (seeing a brand or business online) influences 80% of customer to make a purchase.
On average, email marketing has a 4400% ROI.
90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions.
Customer testimonials and case studies are considered the most effective content marketing tactics.
Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.
Nearly 70% of online consumers look at a product review prior to making a purchase.
Content marketing costs 62% less than traditional marketing and generates 3x as many leads.
Organizations that prioritize blogging achieve 13x the ROI of those that don't.
60% of people purchase a product after reading a blog post about it.
On average, using videos on landing pages increases conversions by 86%.
When information is paired with images, people retain 65% of the information, rather than 10% without.
Product videos can increase purchases by 144%.