Email marketing is still one of the most effective ways to connect your business with customers. Email marketing builds that customer relationship even further and works towards conversions.
In fact, “email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.”
Here are a few more fun facts about email:
There are over 6.69 billion email accounts (as of 2018.)
Gmail has 1 billion active users worldwide.
99% of consumers check their email every day.
49% of businesses use some form of email automation.
Emails that display incorrectly on mobile may be deleted within 3 seconds.
86% of professionals prefer to use email when communicating for business purposes.
Emails sent on Tuesdays get the highest open rates.
91% of shoppers want to hear from companies they do business with via email.
59% of respondents say marketing emails influence their purchasing decisions.
78% of consumers have unsubscribed from emails because a business was sending too many.
Arts & entertainment, construction, human resources, legal, and government have the highest email open and clickthrough rates.
59% of marketers say that email is their biggest source of ROI.