“Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship but are less discoverable online.” (Google)
Google is looking to boost its foothold in eCommerce by making Google Shopping listings for free.
With physical stores and businesses shut down, digital commerce has become important to many retailers, for some digital commerce is a lifeline to keeping their business afloat.
Because of the new challenges that face businesses during the shutdown, Google Shopping will consist primarily of free listing, helping businesses connect with their customers whether they advertise on Google or not.
“For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab.” (Google)
Google is working closely with their existing partners including, Shopify, WooCommerce and BigCommerce, to “make digital commerce more accessible for businesses of all sizes.
Additionally, Google is launching a new partnership with PayPal, allowing businesses to link their merchant accounts.
Changes will take effect in the US by the end of April and the program will be expanded globally by the end of 2020.
“Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future.” (Google)
Ore more information on how to participate in the free product listings, visit the Google Help Center.