Establishing your business on Google with a Google My Business account and frequent updates, as well as ensuring your website is updated regularly and posting to social media are all crucial to getting your business found and boosting your search rank.
However, for local home service providers, advertising your business with Google’s Local Services ads will help grow your business even more.
Show Up Where It Counts
Local Services ads show for customers in your service area only and you only pay if a customer calls or messages you through the ad. These ads appear at the top of a Google Search and on the Local Services site when people are searching for specific business services. This ensures your business listing will show up at the right time, when it counts, and customers need you the most.
Local Services Ads Benefits
Business listing at the top of Google Search Page.
Connect with potential customers searching for your specific services.
Connect with potential customers actively looking for your services and are most likely to book.
Easy to use tools to create a profile.
Mobile app to communicate with customers at any time.
Pay only for leads related to your business and services offered.
You will only hear from customers who have specifically chosen your business profile from the list of providers.
How Local Services Ads Work
As per Google’s explanation:
“The Local Services unit is shown at the top of Google Search results when people search for the services you offer in areas you've chosen. Potential customers can click or tap on your ad to either call you or send you a message request (US only). They can also schedule a booking with you directly through your ad.
When a customer reaches out, you'll get an email and notification from the Local Services Ads app. From this point on, the lead is yours to turn into a customer.”
Local Services Ads are currently available for only certain service categories. You can check your business’ eligibility with the Check Eligibility tool on Google.