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July 4th Consumer Behavior in 2021 [INFOGRAPHIC]

To say that everything changed and was different in 2020 is an understatement.  But the horizon is visible again and 2021 is gearing up to be a great year.

Apart from Black Friday and Cyber Monday, the other holiday Americans look forward to the most is the 4th of July weekend.  Making Independence Day promotions very profitable for most retailers and businesses.

In 2020, the percentage of consumers indicating they would celebrate the 4th of July decreased to 76%, from 86% the previous year.  Spending also fell, dropping from $6.78 billion to $6.52 billion.  2021 looks like it will be going up.

However, 74% of consumers said they would not be making travel plans again this year.  One out of three Americans said they felt less patriotic in 2020 than in years past.

So how will people be celebrating the 4th of July in 2021?  The National Retail Federation (NRF) has a few projections showing how the numbers look for Independence Day in 2021.


  1. 84% plan to celebrate the 4th of July.

  2. Consumers plan to spend an average of $80.54 on food items.

  3. 29% plan to purchase patriotic items to add to their celebrations.

  4. 61% of consumers are planning a cookout/BBQ/picnic (vs. 56% in 2020.)

  5. 33% plan to attend a fireworks/community celebration (vs. 24% in 2020.)

  6. 12% plan to travel/take a vacation (vs. 9% in 2020.)

Celebrations in 2021 are due in large part to the wide administration of the COVID Vaccine.

  1. As of June 2021:

  2. Over 318 million doses have been given.

  3. Over 150 million are fully vaccinated.

  4. Over 45.6% of the population is fully vaccinated.

What are your 4th of July plans this year?

#independenceday #marketingin2021 #4thofjuly #consumermarketing #digitalmarketing #july4th

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