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Just the Stats:  Why Digital Marketing is Crucial for Local Small Business

  1. 41% of Local Businesses depend on Social Media to drive revenue.

  2. 74% of consumers rely on Social Media to guide their purchasing decisions.

  3. One-Third of internet users research products and brands on Social Media.

  4. 81% of shoppers research online before purchasing.

  5. 49% of consumers rely on influencer recommendations.

  6. 75% of local-intent mobile searches result in offline store visits within 24 hours.

  7. Customers who engage with a business on Social Media will spend up to 40% more with that business.

  8. 91% of customers have visited a store because of an online experience.

  9. 80% of smartphone users use mobile phones for shopping research. 80% of those shoppers do their mobile research in store.

  10. 71% of consumers who had a positive experience will recommend the business.

  11. 46% of all Google searches have local intent.

  12. 76% of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase.

  13. Researching online reviews is the top way customers research businesses.

  14. Content marketing generates three times as many prospects as outbound marketing, but costs 62% less.

Top 5 Marketing Strategies:

  1. 78% Email Marketing

  2. 75% Social Media Marketing

  3. 75% SEO

  4. 66% Blogging

  5. 65% Tradeshows and Events

Top 5 Social Media Platforms for B2C:

  1. 95% Facebook

  2. 78% Instagram

  3. 57% Twitter

  4. 74% YouTube

  5. 46% LinkedIn



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