Updated: Aug 2, 2022
"Instagram helps people discover and connect with what matters most to them. And it’s not just between family and friends — people are messaging with their favorite businesses, too. Each week, one billion people message a business across our family of apps — whether it’s chatting with brands, browsing products, asking for support, or interacting with stories. We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread.”
Instagram has announced the ability to allow users to purchase products in a chat.
How it Works
Using the chat feature, a user can message your business about a particular product you are selling that they are interested in, within this same chat thread you can provide the product information and the user can purchase the product directly in the chat thread. Purchasing products in a chat also allows the user to use Meta Pay to pay for the purchase, message you questions and track their order. This makes checkout easier with just a few taps. Payments are securely processed and your purchases are protected.
Small Business will Benefit
This new feature is a great way for smaller businesses to offer more customer service and an additional sales avenue. Instagram chat purchases allows businesses to chat with customers in real time, provide purchase details, create a payment request, and request and collect payment.
For small businesses that do not have extensive purchasing features on their website this allows you to have more tools available.
Business and User Friendly
This new feature allows customers to have more access to purchasing tools and also allows businesses to use more tools to complete the sales cycle and keep customers coming back for more.
For more information and to see screen grabs see There’s a New Way to Buy Products on Instagram — Right in Chat