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Marketing Minute: Holiday Shopping Spend 2019

60% of consumers plan to spend more than half of their holiday shopping online.  In 2018, holiday shoppers increased online spending by more than 15% and outspent their total shopping budget by 30%.

Estimates for the 2019 holiday shopping season are trending toward $10 billion, up from $8 billion last year, which had already blown past estimates for that year.

Bottom line:  Get ready to attract, engage and convert this holiday season using all the tools available to your business – Social Media, Email, Video, Blogging, Print, Mailers – whatever you need to do to get the word out and take advantage of the holiday sales season!

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