We are just about into the third quarter of 2021 and it’s time to start planning for 2022.
Here are the Top 5 Strategies, according to Digital Success, to incorporate into your marketing plan, for the remainder of 2021 and all of 2022.
Optimize for Voice Search
Voice search optimization can no longer be ignored, especially if you are a local business looking for new customers. According to BrightLocal, 58% of consumers have used voice search to find local business information within the last year and 46% of voice search users look for a local business daily.
Get more specific information on how to optimize your content and website for voice search here.
Create Original & Relevant Content
Relevance and originality are important to a successful, revenue generating campaign. 78% of consumers state that relevant content (website/blog/Social updates) increases interest and purchase intent. The average person consumes 4 pieces of content before making a purchasing decision.
Learn more about content and see a few examples of effective content themes here.
Measure Engagement & Interaction
Reach and engagement of content is a good way to measure the success of your marketing campaigns. Measuring purchases based on content is obviously a good indicator of the success of your campaigns. However, measuring how far your content reaches, how many new people see it, how many people like it and interact with it is a great measurement of your visibility and brand recognition.
If people don’t know you are there, you will never find new customers. Measure your campaigns reach and interaction and build on it to expand your audience even further.
Incorporate Video & Audio Content
Using videos and podcasts are a popular way to reach an audience. In fact, Half of all 18-to 34-year-old YouTube subscribers would drop what they are doing to watch a video by their favorite creator and 40% of Millennials trust videos more than other content.
32% of the population tunes into a podcast at least once a month. Podcasts are an excellent way to build a better relationship with your audience and create trust with the brand represented.
Integrate Artificial Intelligence & Chatbots
It is predicted that chatbots will be used first to place an order, anything from pizza to a hotel room. Chatbots enable users to do this without downloading an app. According to a study out of LivePerson, only 19% of the 5,000 people surveyed had a negative perception of chatbots. 33% had a positive view.
Chatbots could mean the difference between closing a sale or losing a consumer to a service with a chatbot, most especially for food delivery.
Need Help?
The team at TWP Marketing has been helping companies across the country with digital media marketing strategies. Let us help you map out your 2022 marketing plan and implement it for you. Make 2022 the year you succeed with digital media marketing.