Simply using certain colors can boost brand recognition by 80% (Xerox). Choosing the right image, the right font color, and even logo color can make a difference in the success of your business.
Color boosts attention span and recall by up to 82% (Xerox).
People make up their minds within 90 seconds of their initial interactions with either people or products (Impact of Color on Marketing).
62 to 90% of the assessment is based on colors alone (Impact of Color on Marketing).
People are 80% more likely to read a piece of content depending on the color (Xerox).
90% of snap judgments that consumers make about products have to do with color (Journal of Management History).
83% of consumers buy because of color. (Color Psychology)