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Visual Marketing and the Psychology of Color

Simply using certain colors can boost brand recognition by 80%  (Xerox).  Choosing the right image, the right font color, and even logo color can make a difference in the success of your business.

  1. Color boosts attention span and recall by up to 82%  (Xerox).

  2. People make up their minds within 90 seconds of their initial interactions with either people or products (Impact of Color on Marketing).

  3. 62 to 90% of the assessment is based on colors alone (Impact of Color on Marketing).

  4. People are 80% more likely to read a piece of content depending on the color  (Xerox).

  5. 90% of snap judgments that consumers make about products have to do with color (Journal of Management History).

  6. 83% of consumers buy because of color.  (Color Psychology)


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