Voice interaction has been linked directly to local search with an increase in phone calls. Whether its to find restaurants, hotels, doctors, heating and air conditioning help, directions to a local address, local voice search is on the rise.
Consumers have begun to realize the value of voice-activated, user-friendly interactions. It is predicted that by 2020 half of all online searches will be voice searches.
According to BrightLocal Study:
58% of consumers have used voice search to find local business information within the last year.
46% of voice search users look for a local business daily.
27% visit the website of a local business after conducting a voice search.
76% of smart home speaker users conduct local searches at least once a week and 53% performing daily searches.
Use voice-activated devices least once per day1:
41% of all adults
65% of users age 25 to 49
59% of users age 18 to 24
57% of users age 50 and over
How voice searches are used2:
51% to research products
36% to add to shopping list
20% to provide ratings/reviews
18% to contact customer support
Primary location when using voice search3:
43% at home
36% in the car
19% on the go
3% at work
Typical next step after voice search4:
28% call the business
27% visit the business’ website
19% visit the business’ location
14% do more research on the business
12% do more research on other businesses
Reasons why people use voice search:
61% use voice search when their hands are occupied
30% use it for faster results
24% use it so they don’t have to type long phrases
Voice search penetration5:
72% food & beverage
48% real estate
Top 10 voice-query keywords6:
Get Ready for Voice Search
It’s time to optimize your website and online media for Voice-Activated Searches (learn more basic optimization here as well as specific device optimization.)It is predicted in just two years the competition for voice search will be tight. Starting now will ensure your business is ahead of the curve.
KPCB 2016 Internet Trends