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2020 Digital Marketing Statistics

Organic Search  

  1. Optimizing old blog posts can increase the number of organic search views by an average of 106%

  2. 50% of search queries are four words or longer.

  3. Video content is 50 times more likely to drive organic search results than just text.

  4. Organic SEO is over 5 times better than paid search ads.

Voice Search

  1. 65% of 25-49-year-olds speak to their voice-enabled devices once a day.

  2. Voice is expected to be a $40 billion channel by 2022.

  3. By the end of 2020, 50% of all online searches will be voice searches.

  4. As of January 2018, there were around 1 billion voice searches per month.

Local Search

  1. 82% of mobile device shoppers conduct ‘near me’ searches.

  2. There has been a 900% increase in searches that contain “___ near me today/tonight” over the last two years.

  3. Local searches lead 50% of mobile users to visit stores within one day.

Conversion Rate Optimization (CRO)

  1. Using videos on landing pages will increase conversions by 86%.

  2. The US has the second highest average conversion rate.


  1. Referrals — defined as traffic driven from external sites that link to your online store — are the greatest source of ecommerce conversion.

  2. By 2021, global retail ecommerce sales will reach $4.5 trillion.

Content Marketing

  1. Content marketing gets 3 times more leads than paid search advertising.

  2. 72% of marketers said having a good content strategy was a major key to their success.

  3. LinkedIn is the most effective Social Media platform for delivering content and securing audience engagement.

  4. The most common measurement of successful content marketing is Total Sales.

  5. Studies show that people have the ability to recall 65% of the visual content that they see almost three days later.


  1. Over 75% of internet users read blogs regularly.

  2. Marketers prioritizing blogging efforts are 13 times more likely to see positive ROI.

  3. Using statistics in blog posts improves consumer trust.

  4. Listicles are the most popular blog post format among business blogs.

Video Content

  1. Video is the #1 form of media used in content marketing strategy.

  2. Promotional Videos and Brand Storytelling are the most common videos created.

  3. After watching a video, 64% of users are more likely to buy a product online.

  4. 20% of people will read the text on a page, but 80% of people will watch a video.


  1. Monthly podcast listeners grew from 24% of Americans to 26% over just one year.

  2. Podcast listeners are more likely to own a smart speaker.

Social Media

  1. Written articles, videos, and images are the three most engaging types of content on social media.

  2. 2 million businesses are said to use Facebook for advertising in 2018.

  3. 59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved.

  4. 96% of people talking about companies and brands on social media aren’t actively following those brands,

Email Marketing

  1. 91% of shoppers want to hear from companies they do business with via email.

  2. Message Personalization is the #1 tactic used by email marketers to increase engagement rates.

  3. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.

For a full list of all sources see:   HubSpot

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