Since pulling the plug on Google +, Google has been putting more effort and focus into providing businesses with more options to maximize their exposure through its platform. Google has created Google My Business and in the past year they have been adding more options to improve the ability for businesses to be discovered online.  Google My Business is particularly effective for small, local businesses. What is Google My Business? Google My Business is a free tool that allows

No matter what your business does, where it is located, or who you are selling to, you need a solid marketing strategy and a plan if you want to stay competitive. Here are the top 5 digital marketing trends to help your business stand out and get ahead of the competition. 1.    Use Social Media It’s time to use Social Media or to improve your Social Media game.  Billions of people are using Social platforms daily.  Using Social Media for your business will improve your brand

Yes! A blog on your business website is an opportunity to connect with your customers and the community and to reach out to potential customers. Businesses that publish at least 16 blogs a month receive up to 3.5 times more traffic to their website than businesses publishing 4 or fewer blogs. More importantly, 70% of consumers would rather learn about a company through articles rather than advertisements. So, a blog is a great idea to feature your products or services. Bonus

Local SEO is a strategy that helps your local business be more visible in local Google Search results.  Businesses that have a physical location or sell services to a specific area benefit most from local SEO. While you may be doing great with SEO in general, you may need to get some local SEO strategies implemented to improve your online visibility in your targeted area. Here’s why local SEO matters: 72% of consumers conducting a local search online visited a store within 5

Organic Search Optimizing old blog posts can increase the number of organic search views by an average of 106% 50% of search queries are four words or longer. Video content is 50 times more likely to drive organic search results than just text. Organic SEO is over 5 times better than paid search ads. Voice Search 65% of 25-49-year-olds speak to their voice-enabled devices once a day. Voice is expected to be a $40 billion channel by 2022. By the end of 2020, 50% of all online

A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line.  Bigger companies spend well into the thousands, some even millions, to reach their target audience in order to convert them into paying customers. However, most small to mid-sized businesses don’t have unlimited resources to dump into marketing.  Requiring an educated decision on how to market.  Some businesses do very well with

Incorporating SEO strategies into your marketing strategies will increase visibility and search rank.  Here are a few things to take into consideration and consider incorporating into your Digital Media Plan to improve SEO and increase search results. Computer/Mobile-Based Search Google is responsible for 94% of total organic website traffic. The average Google first page results contains 1,890 words. 50% of search queries are four words or longer. 70-89% of search engine use

1.    Update website to a WordPress Website WordPress websites are not only easy to use, they rank higher on Search Engines.  WordPress provides a variety of tools and plugins to optimize site content.  Additionally, WordPress themes already optimized, so the site is optimized even before you build it. Responsive themes within WordPress websites are automatically optimized for mobile, which counts towards Google Search Rank.  Google ranks websites that are automatically (resp