2020 turned the world on its head. Things changed dramatically on the world wide web. People stuck at home because of COVID lockdowns turned to the internet to get information, shop for groceries, find essential businesses that were open and researched safety measures businesses had implemented to keep everyone safe.
Looking back at 2020 and then fondly going through your 2019 strategy can help you update and upgrade your marketing strategy to get more bang for your buck.
Tip #1 – People Want Information
People are using Social Media to research products more, but they are also looking for other information. Studies have shown that inspirational and humorous updates were also in demand.
However, first and foremost for businesses people were looking for information on business operations, changes in hours, services, online options, safety precautions and more.
Your Social Media accounts are critical to sharing information on your business so people can stay informed and know that they can continue to buy your products/services.
Tip #2 – Posts, Updates and Tweets are the New Word-Of-Mouth
54% of social browsers use social media to research products. More consumers are using Social Media to find reviews and ask for recommendations. Having a prominent online presence on the Social platforms is essential. In fact, most Social Media users prefer posts about products/services from other consumers to make their purchasing decisions.
83% of people surveyed said they made business/product recommendations to a friend or family member, 55% say they do it at least once per month.
Tip #3 – Customer Service Matters Here
When consumers have a positive experience with a business on Social Media, they are more likely to recommend that business to their friends and family. Using the Social platforms to interact with customers, solving their problems, resolving issues, and answering questions provides this positive experience.
Providing customer service through Social Media builds a positive relationship with customers.
Tip #4 – Quality Images and Great Videos are a Necessity
Research from the Index reveals 68% of consumers want to engage with images while 50% want to engage with video content.
A good graphic design goes a long way.
We have been helping businesses with Social Media marketing and advertising for over 10 years and we can help you! Contact us for your free consultation and let our team take your efforts to the next level.