Social Media Marketing is a great way for any size business, in any location and any industry to generate interest, improve search rank, expand online visibility, and boost reputation. In addition to generating leads and making sales.
Follow these steps toward achieving success with your Social Media Marketing strategy:
Step 1. Set Goals
Before diving into posting coupons and business information, determine what you want to achieve. Do you want to reach new people, improve brand awareness, target a specific demographic, etc.?
Understanding your goals will help create a successful strategy.
Step 2. Know Your Audience
Understanding the key demographic of your customer base will help determine which Social Platforms to use, how to create effective messaging, and where to focus your budget and time.
Step 3. Be Consistent
Consistency is key to developing trust and loyalty with your consumer base. People remember businesses that they interact with on a regular basis. If your updates are showing regularly in their News Feeds you are “top-of-mind”. Daily posting is recommended, once per day at minimum, if not 2 or 3 times per day. (Bonus tip: Review the insights of your audience on the Social Site and determine the best time of day to post updates.)
Step 4. Create Great Content
Using great images and videos goes a long way with promoting your business. You have just a few seconds to capture the attention of your audience. Compelling images will help ensure your content attracts attention and inspires engagement.
Step 5. Measure & Adapt
Monitor the analytics and insights of your Social Media Campaigns to determine what works and what doesn’t If it isn’t working for you, it’s time to make some changes. If it works, keep doing it!
The team at TWP Marketing has been helping businesses of all sizes, in a variety of industries across the country with their Social Media Marketing efforts since 2009, we know what to do to get the best results for your business. Contact us for a free consultation today and achieve Social Marketing success this year!