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Does Your Business Really Need a Blog?


A blog on your business website is an opportunity to connect with your customers and the community and to reach out to potential customers.

Businesses that publish at least 16 blogs a month receive up to 3.5 times more traffic to their website than businesses publishing 4 or fewer blogs.

More importantly, 70% of consumers would rather learn about a company through articles rather than advertisements. So, a blog is a great idea to feature your products or services.

Bonus of a Blog

There are several bonuses to having a blog on your website.  A well-planned, well-written and frequently published blog will increase your online footprint and expand your online reach.

Additionally, a blog will:

  1. Showcase knowledge of the industry.

  2. Feature the team.

  3. Highlight services.

  4. Steer consumers to make purchasing decisions.

In addition to content that will educate and inform your audience, a blog will also:

  1. Direct more traffic to your website (in conjunction with a marketing strategy and posting blog updates on other media- 95.9% of bloggers promote their blog posts via social media.)

  2. Create searchable data for search engines.

  3. Provide consistent activity on website for search engines to crawl.

  4. Expand beyond standard website data with new and current information.

Proof a Blog is a Great Idea

  1. Around 409 million people view more than 20 billion blog pages each month. The statistics and studies show that a blog really is a great idea.

  2. Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links.

  3. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

  4. Businesses that blog get 55% more website visitors than businesses that don’t.

  5. Businesses that blog experience twice as much email traffic as businesses who don’t.

  6. Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

  7. Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive trafficto their post including paid ads.

  8. Prioritizing blogging is 13x more likely to have a positive ROIon your efforts.

  9. Half of the top 200 Fortune 500 companies had a corporate blog in 2018.

Need Help?

The team at TWP Marketing has been writing blogs for businesses across the country in a variety of industries for over 10 years.  We can create blogs that benefit business on just about any topic.  Contact us today to get more information and pricing.

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