Guide to Selecting the Right Social Network for Your Marketing Goals


FACEBOOK

  1. 23 Billion Active Users

  2. Used by All Ages

  3. 53% Female

  4. 1 to 2 Updates per Day

  5. Content Type: Text, Links, Images, Video

Benefits:

Great for local promotion of events/services/products, builds community, finds new audiences

Challenges:

Organic reach is low, paid advertising is beneficial

INSTAGRAM

  1. 1 Billion Active Users

  2. Largest Demographic: 18 to 29-year-olds

  3. 68% Female

  4. One Update a Week

  5. Content Type: Image and Video

Benefits:

Great for Visual brands and making connections with new and existing customers.

Challenges:

Creativity required.

LINKEDIN

  1. 590 Million Active Users

  2. Largest Demographic: 25 to 54-year-olds

  3. 56% Male

  4. 1 to 2 Posts per Day

  5. Content Type: Text with Image

Benefits:

B2B lead generation, recruiting.

Challenges:

Become a thought leader in your industry.

PINTEREST

  1. 250 Million Active Users

  2. Median Age: 40

  3. 80% Female

  4. 30 Pins per Day

  5. Content Type: Images

Benefits:

Drives traffic to website and blogs, great promotion for ecommerce retailers, assists in creating leads

Challenges:

Custom images required

TWITTER

  1. 326 Million Active Users

  2. Largest Demographic: 18 to 29-year-olds

  3. 53% Male

  4. 10+ Tweets per Day

  5. Content Type: Text

Benefits:

News, PR, connect with influencers.

Challenges:

Tweets have a short lifespan.

YOUTUBE

  1. 9 Billion Active Users

  2. Used by All Ages

  3. 62% Male

  4. Upload Once a Week

  5. Content Type: Video

Benefits:

How-To Tutorials, solving problems, demonstrating products, helps to attract new customers.

Challenges:

Time and resource intensive.

#linkedinmarketing #socialmedianetwork #instagrammarketing #socialmediamarketing #pinterestmarketing #facebookmarketing

0 views0 comments

Recent Posts

See All

Social Media provides a great way for Small Businesses to provide all the tools a large corporation can provide in a much more cost-effective manner. 1.    Low-Cost Advertising & Marketing It is free