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23 Billion Active Users
Used by All Ages
53% Female
1 to 2 Updates per Day
Content Type: Text, Links, Images, Video
Benefits:
Great for local promotion of events/services/products, builds community, finds new audiences
Challenges:
Organic reach is low, paid advertising is beneficial
1 Billion Active Users
Largest Demographic: 18 to 29-year-olds
68% Female
One Update a Week
Content Type: Image and Video
Benefits:
Great for Visual brands and making connections with new and existing customers.
Challenges:
Creativity required.
590 Million Active Users
Largest Demographic: 25 to 54-year-olds
56% Male
1 to 2 Posts per Day
Content Type: Text with Image
Benefits:
B2B lead generation, recruiting.
Challenges:
Become a thought leader in your industry.
250 Million Active Users
Median Age: 40
80% Female
30 Pins per Day
Content Type: Images
Benefits:
Drives traffic to website and blogs, great promotion for ecommerce retailers, assists in creating leads
Challenges:
Custom images required
326 Million Active Users
Largest Demographic: 18 to 29-year-olds
53% Male
10+ Tweets per Day
Content Type: Text
Benefits:
News, PR, connect with influencers.
Challenges:
Tweets have a short lifespan.
YOUTUBE
9 Billion Active Users
Used by All Ages
62% Male
Upload Once a Week
Content Type: Video
Benefits:
How-To Tutorials, solving problems, demonstrating products, helps to attract new customers.
Challenges:
Time and resource intensive.