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TikTok by the Numbers: 2021 Business Stats

TikTok is the 7th most-used social media platform with 689 million global active users and 130 million monthly active users in the United States TikTok was the most downloaded app in 2020 and has been downloaded a total of 2 billion times.

Interesting Stats for Business Owners to Know

  1. 89% of Americans recognize the TikTok brand.

  2. 35% of TikTok users say they spend less time watching television or videos online.

  3. 25% of users say they would research a product for purchase after watching a TikTok.

  4. 92% of users say they would take action (like/comment/share with friends) on brand content following a purchase or researching a product.

  5. TikTok has the second greatest consumer spend (counting IOS or Google Play Stores only) of any app.

  6. $50.4 million = user spending in February 2020 alone.

  7. Businesses are able to create branded filters/lenses/stickers for TikTok users to insert their own content.

  8. Ad spend is $50/day with no long-term commitment.

  9. TikTok users open the app 8 times per day.

TikTok Demographics

  1. 60% of users are female.

  2. 40% of users are male.

  3. 80% of users are 18-30 years old.

  4. One-Third of TikTok users have an average household income of $100,000 or more.

Business Success Story

In 2020, TikTok user Nathan Apodaca, @420doggface208, created a TikTok of himself skateboarding to work while drinking a jug of Ocean Spray cran-raspberry drink.  Because of this TikTok, Ocean Spray received 15 billion media impressions in less than a month and saw a sales bump without doing a thing.

Need Help?

The team at TWP Marketing can help your business start marketing in 2021, we can update your strategy and create campaigns that attract an audience, engage with followers and convert them to loyal customers.  Contact us for a free proposal of services and consult.

Oh, and follow us on TikTok, we will follow you back!


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