Facebook is still, after over a decade, the top Social Media platform out there. Most importantly, Facebook marketing has become a crucial gateway to the sales funnel for millions of businesses, small and large.
So, yes, yes, your business needs to use Facebook for marketing and advertising if you want to grow and stay along side your competitors, if not ahead of your competitors.
Facebook Marketing Matters
2020 was a wild year, while the world was on lockdown everyone went online. Facebook saw substantial growth and now as we are nearly 1/3 of the way into 2021 it is clear Facebook is a key piece of any marketing strategy.
Facebook accounts for over 45% of monthly Social Media visits.
98% of Facebook users access the app with a mobile device.
58 minutes per day is the time Facebook users spend on the platform.
Over 4 billion video views take place on Facebook daily.
75% of high-income earners use Facebook.
6% of images posted by pages are shared, the content most shared from Facebook Pages.
Facebook Advertising Works
In addition to organic marketing with your Facebook Business Page, Facebook Advertising makes a significant contribution to business success.
14 billion people can be reached with Facebook Ads.
45–54-year-olds make the most monthly ad clicks.
The average conversion rate for Facebook Ads across all industries is 9.21%.
The top 3 industries for Facebook Ad conversions are Apparel, Education and Home Improvement.
Make Facebook Work for Your Business
Defining your marketing strategy and assessing your efforts are the key to Facebook marketing and advertising success.
Create high-quality content.
Consistently post updates.
Understand the insights and analytics.
Target ads appropriately.
Adapt your strategy as needed.
The team at TWP Marketing has been helping businesses with their Facebook Marketing and Advertising strategies since 2009. We can help you, contact us for a free consultation and make Facebook work for your business.