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Search Engine Optimization Statistics

Incorporating SEO strategies into your marketing strategies will increase visibility and search rank.  Here are a few things to take into consideration and consider incorporating into your Digital Media Plan to improve SEO and increase search results.

Computer/Mobile-Based Search

  1. Google is responsible for 94% of total organic website traffic.

  2. The average Google first page results contains 1,890 words.

  3. 50% of search queries are four words or longer.

  4. 70-89% of search engine users are interested in only organic results (not paid ads.)

  5. Video content is 50 times more likely to drive organic search results than plain text.

  6. Including a video in a post increases organic traffic from search results by 157%.

  7. Using videos on landing pages will increase conversions by 86%.

  8. For every $92 spent acquiring customers, only $1 is spent converting them.

  9. 72% of consumers doing a local search visited a store within five miles.

  10. 82% of smartphone shoppers conduct ‘near me’ searches.

  11. Local searches lead 50% of mobile users to visit stores within one day.

  12. Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone.

  13. 86% of people look up the location of a business on Google Maps.

  14. 78% of location-based mobile searches result in an offline purchase.

  15. 90% of searchers have not made up their mind about a brand before starting a search.

Voice Search

  1. 65% of 25 to 49-year-olds speak into their voice enabled devices at least once a day.

  2. Voice is expected to be a $40 billion channel by 2022.

  3. Smart speaker shipments grew almost 200% year-over-year in the third quarter of 2018.

  4. By 2020, 50% of all online searches will be voice searches.

  5. In January 2018, there were about 1 billion voice searches per month.

  6. About 66% of people using digital assistants, such as Amazon Echo or Google Home, use their smartphones less often.

Source Information:  HubSpot

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