Incorporating SEO strategies into your marketing strategies will increase visibility and search rank. Here are a few things to take into consideration and consider incorporating into your Digital Media Plan to improve SEO and increase search results.
Google is responsible for 94% of total organic website traffic.
The average Google first page results contains 1,890 words.
50% of search queries are four words or longer.
70-89% of search engine users are interested in only organic results (not paid ads.)
Video content is 50 times more likely to drive organic search results than plain text.
Including a video in a post increases organic traffic from search results by 157%.
Using videos on landing pages will increase conversions by 86%.
For every $92 spent acquiring customers, only $1 is spent converting them.
72% of consumers doing a local search visited a store within five miles.
82% of smartphone shoppers conduct ‘near me’ searches.
Local searches lead 50% of mobile users to visit stores within one day.
Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone.
86% of people look up the location of a business on Google Maps.
78% of location-based mobile searches result in an offline purchase.
90% of searchers have not made up their mind about a brand before starting a search.
65% of 25 to 49-year-olds speak into their voice enabled devices at least once a day.
Voice is expected to be a $40 billion channel by 2022.
Smart speaker shipments grew almost 200% year-over-year in the third quarter of 2018.
By 2020, 50% of all online searches will be voice searches.
In January 2018, there were about 1 billion voice searches per month.
About 66% of people using digital assistants, such as Amazon Echo or Google Home, use their smartphones less often.
Source Information: HubSpot