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Marketing, Advertising, and Branding: Understanding the Difference
Many people think advertising and marketing are the same thing, while marketing can generate sales it is not “advertising.” Branding is...
laurathewordpro
Aug 19, 20192 min read
6 Reasons Your Business Needs Social Proof
“Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It...
laurathewordpro
Aug 18, 20193 min read
The Pros and Cons of Yelp
Do you have a Yelp profile? Do you have Yelp reviews? Do you get constant calls and emails from Yelp Sales Reps offering help to “boost...
laurathewordpro
Aug 7, 20192 min read
Guide to Selecting the Right Social Network for Your Marketing Goals
FACEBOOK 23 Billion Active Users Used by All Ages 53% Female 1 to 2 Updates per Day Content Type: Text, Links, Images, Video Benefits:...
laurathewordpro
Aug 6, 20191 min read


laurathewordpro
Aug 1, 20190 min read
What is a Podcast and Why Does it Matter?
Podcast: A digital audio file made available on the Internet for downloading. Podcasts are sort of like your favorite blogs, shows, and...
laurathewordpro
Jul 8, 20192 min read
Optimizing Business Media for Voice Search Devices
In the third quarter of 2018, smart speaker shipments grew nearly 200% globally. Amazon shipped the most devices and Google came in a...
laurathewordpro
Apr 12, 20192 min read
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