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Managing Your Business’ Google Reputation
How Important are Google Reviews? Google reviews are crucial for small local businesses. The larger companies, i.e., Starbucks, Wendy’s,...
laurathewordpro
Apr 20, 20212 min read
Consumers Favor Local Business
According to the US Census Bureau, there are 30.7 million local businesses in the United States. A study of over 6,000 local online US...
laurathewordpro
Apr 13, 20212 min read
Effective HVAC Marketing Tips
Whether you are an HVAC company, plumber or another home services provider, there is a lot of competition to get in front of customers...
laurathewordpro
Apr 13, 20212 min read
5 Reasons to Hire a Digital Marketing Agency
Your business needs to be run and you know how to run it, you are probably exceptionally good at what you do. However, marketing may not...
laurathewordpro
Mar 23, 20212 min read
Top 5 Digital Marketing Trends to Focus on in 2021
No matter what your business does, where it is located, or who you are selling to, you need a solid marketing strategy and a plan if you...
laurathewordpro
Mar 23, 20212 min read
Social Media Spring Cleaning 2021
Hopefully your taxes are done (or will be off your “to-do” list very soon,) the weather is warming up, days are getting longer, and...
laurathewordpro
Mar 16, 20214 min read
5 Steps to Achieve Social Marketing Success
Social Media Marketing is a great way for any size business, in any location and any industry to generate interest, improve search rank,...
laurathewordpro
Mar 15, 20212 min read


Fun Facts About St. Patrick’s Day
Saint Patrick’s Day commemorates Saint Patrick and the arrival of Christianity in Ireland, as well as celebrating the heritage and...
laurathewordpro
Mar 10, 20212 min read
8 Essential Steps for a Successful Social Marketing Strategy
Social Media Marketing has evolved tremendously over the past 11 years. However, it isn’t as simple as posting a coupon or an update and...
laurathewordpro
Mar 10, 20213 min read
![10 Instagram Facts You Should Know [INFOGRAPHIC]](https://www.thewordpro.com/wp-content/uploads/2021/03/Instagram-2021-INFOGRAPHIC-1.jpg)
![10 Instagram Facts You Should Know [INFOGRAPHIC]](https://www.thewordpro.com/wp-content/uploads/2021/03/Instagram-2021-INFOGRAPHIC-1.jpg)
10 Instagram Facts You Should Know [INFOGRAPHIC]
If you are still debating whether to invest the time and budget toward Instagram for marketing purposes, here are a few statistics that...
laurathewordpro
Mar 8, 20211 min read
5 Steps to Social Media Marketing Success
In 2021 it is expected that nearly 92% of businesses will be using Social Media for marketing purposes. In 2013 86% used Social Media...
laurathewordpro
Feb 24, 20212 min read
Does My Business Really Need to Use Facebook?
Facebook is still, after over a decade, the top Social Media platform out there. Most importantly, Facebook marketing has become a...
laurathewordpro
Feb 24, 20212 min read
Does Your Business Really Need a Blog?
Yes! A blog on your business website is an opportunity to connect with your customers and the community and to reach out to potential...
laurathewordpro
Feb 22, 20212 min read


Marketing Minute: Why People Follow Businesses on Social Media
57% to learn about new products or services 47% to stay up to date on company news 40% to learn about promotions or discounts 40% to be...
laurathewordpro
Feb 16, 20211 min read
4 Ways to Improve Your Social Marketing Strategy in 2021
2020 turned the world on its head. Things changed dramatically on the world wide web. People stuck at home because of COVID lockdowns...
laurathewordpro
Feb 16, 20212 min read
Effectively Marketing and Advertising on Facebook
Two-Thirds of Facebook users surveyed report that they visit a local Business Page on the site at least once a week. A Facebook Business...
laurathewordpro
Feb 15, 20212 min read
5 Tips for Setting Up a Digital Storefront on a Budget
64% of consumers prefer the convenience of shopping online. 52% of consumers are avoiding shopping in-person because of COVID-19. Over...
laurathewordpro
Feb 8, 20213 min read
5 Things We Learned Doing Business During COVID-19
2020 was a crazy year and 2021 is still a bit nuts. Pandemics tend to make things rough and the past 11 months have been, well, rough!...
laurathewordpro
Feb 8, 20213 min read
10 Local SEO Statistics
Local SEO is a strategy that helps your local business be more visible in local Google Search results. Businesses that have a physical...
laurathewordpro
Jan 27, 20211 min read
7 Strategies to Implement in an Instagram Marketing Plan
4% of followers engage with marketing posts on Instagram. This is a higher engagement rate than other Social Media platforms. There are...
laurathewordpro
Jan 26, 20212 min read
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